A fork of Rural Dictionary
A buzz word young people mainly Generation Z love to use to make it look like they are changing the world. They will often make a video about some 1st world problem to "raise awareness" and post it on social media. It may involve a "social experiment" to get people's reaction to something. The topic sometimes involves a word with "ism" at the end. It often involves creating a fake scenario, holding up a sign, asking people questions about something to get their reaction or posting a situation that should be kept private with the justification that they are raising awareness. Certain topics tend to become trendy and there will be a wave of videos of others posting the same scenario. Some people end up getting in trouble and say they were just raising awareness as they hold an ice pack on their swollen face.
She walked through Harlem at night in a lingerie raising awareness about cat calling!