A fork of Rural Dictionary
A viral Instagram challenge which people hold a blanket in front of them and “disappear” (run away) as they drop it in front of an animal such as a dog, cat, turtle, rabbit etc.
John: I did the “What The Fluff” challenge with my cat and he ignored me.
Suzy: Im sorry not even your cat loves you.
It's a more polite way to say 'what the f*ck'.
- Guy 1: What the fluff is this?
- Guy 2: I don't know.