A fork of Rural Dictionary
Lure suggests the use of something that attracts, like "bait".
Industry often lures scientists from universities by offering them huge salaries.
In business, "vampirizing" means a product of a brand could potentially burn sales from another product of the same brand. It's usually a mistake to have two conflicting products in a given line of products.
Apple's iPod Touch will now eventually vampirize iPhones sales, because it's the same product, just without the phone.
That's why Apple launched it later, screwing a lot of customers who would have bought the Touch instead, not really needing another phone.