A fork of Rural Dictionary
is generally defined as the science of behavior and mental processes and the application of the resulting findings to the solution of problems. The word thus simultaneously refers to a science (involving the study of the behavior of humans and animals) and to various interventions (treatments and therapies) in the mental processes and behavioral patterns of people. It is a branch of science that studies the cognitive, perceptual, and behavioural characteristics of human beings. The "how and why" of our behavior.
"To cause an organism to respond in a specific manner to a conditioned stimulus in the absence of an unconditioned stimulus."