A fork of Rural Dictionary
You're an idiot if you're not doing at least that
Every idiot knows that less form fields is a best practice
Online purchasing behavior is not linear, but the classic attribution model wants it to be. Instead, most leads come in via word of mouth that's untrackable. In-person chats, DMs, Slack conversations, podcast mentions, etc.
Because you can't measure those, it's called the dark funnel.
I've heard that Wynter gets all its leads through the dark funnel