A fork of Rural Dictionary
A casual way of saying you really like someone without freaking them out by saying I love you. Commonly used by people early on in relationships, where it is too soon to say I love you.
Luv may develop into love but it is not love.
{Dating for two weeks...Text Message}
Guy: Meet you after work,luv, Bob.
Term of vague affection, usually of the working class, intended towards someone of the opposite sex. Normally relatively meaningless. Common in Northern England, esp. Yorkshire (but also popular in southern and central Scotland); most other users are ex-pats.
"That'll be three pound seventy six for a glass of water, luv"
"Y'alright luv?"