Can be a genuine endearing nickname, often with a gentle sarcasm or humor attached.
This word is annoying to some people and likely to make people near you sick when you use it. Especially if combined with physical affection.
In chinook indians language means "the sun".
Also means:
You’re my honey-bunch
pumpy-umpy-umkin.
You’re my sweety-pie.
You’re my cuppy-cake
gumdropsnookum snookum snore,
the apple of my eye.